2024-2034 Study Abroad Industry in China
Insights
Traditional channels still work, but adaption is required
Touchpoint assist you in integrating your traditional recruiting activities with marketing campaigns, promotions, and digital strategies to enhance market share.
This approach can significantly elevate your brand's visibility and reputation among educational agencies, while also delivering diverse messages and information about your institution to various audiences. By ensuring your presence across all major channels that potential clients engage with daily, you will remain top-of-mind when they are ready to make decisions, thereby increasing user retention and conversion rates over time.
Student Recruiting in the New Era
To achieve significant breakthroughs in the student recruitment sector in China after 2024, overseas institutions must enhance their promotional efforts within the online Chinese education market. This can be accomplished by influencing decision-making through collaboration with educational agencies and counselors, as well as by capturing the attention of prospective students through high-quality online contents.
Our recent report on the study abroad industry reveals that over 90% of overseas institutions underutilize marketing strategies to promote their schools. Furthermore, nearly 80% of students reported that they are unaware of at least half of the institutions to which they are applying prior to commencing their school selection process, often lacking information even from their agencies.
It’s all about the conversion rate and the effcetiveness of your recruiting ffort!
Recruiting students online remains a relatively novel approach for many overseas institutions; however, it is gradually gaining traction as numerous schools recognize the ineffectiveness of traditional offline methods. If prompt action is not taken, there is a risk of losing competitive advantages in the marketplace, especially since some competitors have already begun to capitalize on this trend.
Having comprehensive information readily available online will significantly reduce the transaction time agencies require with their downstream customers, ultimately increasing their likelihood of recommending your school to prospective students.
The choice to study abroad is seldom made impulsively; it generally entails thorough comparison, research, and evaluation before students begin consulting agencies. By proactively sharing your information online, you can cultivate interest among prospective students and educational agencies well in advance, significantly impacting their decisions in the future.
